About us

A Brand Born from Real-Life Parenthood

Hi! I’m Alexis — mom, designer, and founder of Snugglemagic.
Like many new parents, I was tired of baby clothes that didn’t work: scratchy fabrics, seasonal gaps, zero cultural representation with no sense of fun and cuteness that matched my little one's vibrant personality. So I set out to create something better.

Snugglemagic is:

• Made with ultra-soft bamboo that’s breathable and gentle on sensitive skin
• Designed for function, with 2-way zippers, foldover mitts, and a fit that grows with baby
• Created with hand-drawn designs, inspired by diverse and dynamic families — because comfort and culture belong together

We’re launching our first drop in August 2025. Come join the Snuggle Squad 💛